S P O R T S C L U B
“MAC needed a refresh of our brand to reflect our growing tennis department, MAC Academy and new athletic programs. Dickinson Lab provided a new brand identity, promotional campaigns, and a toolbox of icons.” – Anthony Simboli, CEO
Manchester Athletic Club was founded over 45 years ago in the town, Manchester-by-the- Sea.
The Family of MAC Icons represents the numerous departments and all their programs.
MAC offers a multitude of athletic disciplines from Tennis, to Aquatics, to strength and fitness programs, to weight loss and spa treatment programs.
MAC Summer Camps offer programs for kids 3 to 16 years of age.
MAC Summer Camps spans 23 acres of activities.
Brand Identity Guidelines
Brand Identity Program Guidelines
Brand Identity Program Templates
Dickinson Lab created a 60 foot long wall mural for the MAC Cafe.
Individual strength training at MAC for the adults.
Tennis programs start with the very young at MAC.
